What We Do
We help companies close the gap between what consumers demand and expect digitally
from businesses and what they actually experience.
Impartial strategic digital expertise is at the heart of The Digital Consultancy. Using proprietary tools and methodologies our four stage process delivers a clear digital vision, strategy and roadmap for your business, brand and/or company.
Extensive research from multiple data points provides a solid platform for an evidence-based digital strategy.
A bespoke, detailed, strategic digital vision and plan with focused deliverables and clear roadmapping.
Managing end-to-end delivery of the strategic digital plan and ensuring the right capabilities are in place.
Clear reporting of pre-defined KPIs with continuous monitoring and re-assessment via analytics.
Over the past five years we have provided a wealth of services to our Clients, including:
Digital Strategy is at the heart of our business. Using our proprietary methodologies and tools we develop digital strategies that are tailored to our client needs.
Typically, these would include a Digital Vision, set of Strategic Priorities and roadmap (quick wins and longer term programmes) to ensure digital success for your business.
Digital Excellence Teams
Creation of in-house teams that will drive your digital agenda forward, act as advocates, and ensure digital programs are implemented and governed effectively and efficiently.
Our impartial and objective assessment of your capabilities and knowledge (internally and externally) allows you to identify strengths, weaknesses and gaps.
This provides a prioritisation plan for upskilling capabilities and identifying partners moving forward.
Assessment of all existing and planned digital activities resulting in a report that summarises assets, aims, user base and opportunities. Information is gathered through stakeholder interviews (internal and external), analytics and desktop research.
Our Digital Workshops are designed with your specific needs in mind and will instill a deep knowledge and understanding of digital.
They are a valuable tool for gaining stakeholder buy-in and can be used to accelerate planning and decision making around digital.
Our project managers are versed in a number of project management methodologies; Prince 2, Waterfall, Scrum, Agile. Tools used include Basecamp, Liquid Planner, Smartsheet, etc.
We offer a number of digital training courses, designed to instill confidence and knowledge in all things digital. Our programmes are designed to immerse, enable and empower all levels of management.
Courses include, Fast-Track Digital Marketing, Custom Training and Masterclasses.
Based on an assessment of your current business, and an agreed future state, we will help you to develop a transformation plan that includes organizational structure, mindsets and capabilities, and systems and processes.
Digital Brand Index
Covering every aspect of your brand on-line, and incorporating the entire consumer journey – from search, to site, to social, to display, to purchase – our Digital Brand Index benchmarks you against your competition and best practice inside and outside of sector.
Social Media Analysis
Utilising a number of social media listening tools we analyse your brand against the competitive set. Used to create a Social Influencer Map and engagement tactics for your business that provides a springboard for social media strategy and engagement.
Listening can also be used to provide intelligence around new or existing products and services.
'How to' Guides
Covering a range of digital topics (e.g. search, social, e-commerce, programmatic media, influencer engagement, user experience and customer experience mapping, brand monitoring etc.) our ‘how to’ guides will build internal capability and help you to work with external providers, including how to brief and manage agencies.
Tried and tested tools, frameworks and measurement processes to develop and deliver content that is right for your business and will deliver against business and brand objectives.
“TDC delivered a focused, clear global strategy that has transformed our business and made us as a company more efficient and focused. They are extremely passionate about the brand and working with them is like an extension to Castrol.”Alison Powell
“TDC has been a strategic digital partner of the BP fuels business for the past 4 years, helping us to develop a number of different strategies, including global digital communications, mobile payment and digital content. All have been delivered with characteristic precision and, most importantly, good humour!”Jonny Freeman
Our small team of digital experts work closely with clients to make sure that each and every deliverable receives the same diligent attention to detail.
Prior to establishing The Digital Consultancy (TDC), Chris enjoyed a successful career spanning the globe. Chris developed the 5Ds Marketing Model that pushes brands to both think and act differently in their consumer engagements, and which lies at the heart of TDC philosophy. A graduate of Leeds University, he has developed digital strategies for a number of multinational clients.
During her marketing career Lana realised a flare and passion for the digital side of business and joined the team in 2014. She quickly progressed to lead digital analyst, ensuring positive results for clients including major energy companies, government entities and non-profits. Lana holds a bachelor’s degree in Forensic Science. She is a former social community manager for global independent blog sites and non-profit organisations.
Sarah spent several years as a teacher before using her background in psychology and linguistics to carve out a career as Business Development Manager at TDC. Sarah’s unyielding professionalism alongside her organisational, written and oral communication skills, make her perfectly positioned to take on all of the challenges of her new role.
Kieron was already one of the most influential marketing experts in the UK interactive marketing landscape when he co-founded The Digital Consultancy. Kieron’s early career experience included spells at McCann’s, HHCL+Partners, TBWA Chiat Day (Toronto), BBH and director of marketing at the Internet Advertising Bureau.
Mark achieved a Bachelor’s degree from Bournemouth University specialising in Business Studies with Project Management and Operations Management. After completing an industrial placement with The Digital Consultancy in 2012; Mark has now joined the team full time as a Senior Project Manager. With a keen interest in the use of digital media and its role in business today, he is bringing his skills and motivation into the execution of projects.
An award winning expert in business communications, Marcus has over 24 years of global design experience. He has worked for the majority of the world’s top companies at board level across the globe and ensures that the strategic output from TDC is presented in a clear and concise manner. He has worked for industry leaders in Pharma, Automotive, Financial and Entertainment sectors. Marcus is a presentations expert with unrivalled expertise in this field. Previous clients include, Mercedes-Benz, Disney, Coca-Cola, GSK, Deloitte, Barclays to name a few.
After completing a PhD in 2008, Stew spent 5 years advising governing bodies, clubs, teams, and commercial partners on how to capture maximum business benefit from sport, including major events such as the Olympic Games, Rugby World Cup and F1. With a keen interest in consumer engagement, and new technologies, Stew joined TDC in 2012 and has since helped to develop proprietary methodologies and deliver digital strategies for a number of multinationals.
Loretta started at The Digital Consultancy in 2014 completing an industrial placement from Bournemouth University. Studying towards a Bachelor’s Degree in Communications and Media with a strong focus on digital technology and marketing, Loretta has previous experience in news and feature writing, web communications and writing for the media. She is bringing her prior knowledge and motivation to the company to assist with SEO and SEM digital consultancy and digital strategy.
Aaron joined The Digital Consultancy as Junior Research Analyst in July 2015. He is studying towards a Bachelor’s degree in Business Studies with Project and Operations Management. Aaron has already demonstrated a keen enthusiasm and clearly has a real passion for all things digital. He will be using his analytical skills to better his understanding of SEO and SEM during his placement- a great addition to the TDC team.
31 Wootton Street
+44 (0) 20 7902 0660
New York Office
750 Third Avenue
+1 (212) 5479500
+44 (0) 20 7902 0660