DiscoverExtensive research from multiple data points provides a solid platform for an evidence-based digital strategy.
StrategyA bespoke, detailed, strategic digital vision and plan with focused deliverables and clear roadmapping.
ExecuteManaging end-to-end delivery of the strategic digital plan and ensuring the right capabilities are in place.
MeasureClear reporting of pre-defined KPIs with continuous monitoring and re-assessment via analytics.
Digital Strategy is at the heart of our business. Using our proprietary methodologies and tools we develop digital strategies that are tailored to our client needs.
Typically, these would include a Digital Vision, set of Strategic Priorities and roadmap (quick wins and longer term programmes) to ensure digital success for your business.
Digital Excellence Teams
Creation of in-house teams that will drive your digital agenda forward, act as advocates, and ensure digital programs are implemented and governed effectively and efficiently.
Our impartial and objective assessment of your capabilities and knowledge (internally and externally) allows you to identify strengths, weaknesses and gaps.
This provides a prioritisation plan for upskilling capabilities and identifying partners moving forward.
Assessment of all existing and planned digital activities resulting in a report that summarises assets, aims, user base and opportunities. Information is gathered through stakeholder interviews (internal and external), analytics and desktop research.
Our Digital Workshops are designed with your specific needs in mind and will instill a deep knowledge and understanding of digital.
They are a valuable tool for gaining stakeholder buy-in and can be used to accelerate planning and decision making around digital.
Our project managers are versed in a number of project management methodologies; Prince 2, Waterfall, Scrum, Agile. Tools used include Basecamp, Liquid Planner, Smartsheet, etc.
We offer a number of digital training courses, designed to instill confidence and knowledge in all things digital. Our programmes are designed to immerse, enable and empower all levels of management.
Courses include, Fast-Track Digital Marketing, Custom Training and Masterclasses.
Based on an assessment of your current business, and an agreed future state, we will help you to develop a transformation plan that includes organizational structure, mindsets and capabilities, and systems and processes.
Digital Brand Index
Social Media Analysis
Utilising a number of social media listening tools we analyse your brand against the competitive set. Used to create a Social Influencer Map and engagement tactics for your business that provides a springboard for social media strategy and engagement.
Listening can also be used to provide intelligence around new or existing products and services.
'How to' Guides
Covering a range of digital topics (e.g. search, social, e-commerce, programmatic media, influencer engagement, user experience and customer experience mapping, brand monitoring etc.) our ‘how to’ guides will build internal capability and help you to work with external providers, including how to brief and manage agencies.
Tried and tested tools, frameworks and measurement processes to develop and deliver content that is right for your business and will deliver against business and brand objectives.